MY HOME MARKET

Building a house needs a lot of time and it requires a great deal of effort in general. But now, the values toward owing a house have been changing with the times. Therefore, we needed to update the process to purchase houses. MY HOME MARKET is a brand-new service enables you to purchase semi-ordered standardized houses online from your smartphone using VR / AR technology. We needed to consider carefully whether the customers could understand our services easily and could actually imagine themselves buying home in the future. Besides, we discussed how we can communicate with customers using our new service.

MY HOME MARKET has various kinds of choices in order to offer the customers the flexible values moving with the times, since the ideal lifestyles would be different depending on the person as they have different values. From these ideas, we made a movie to visualize the image of MY HOME MARKET, which is easy to compare several houses and purchase your ideal one online. The catchphrase “Make your home, make you happy.” became an answer of MY HOME MARKET which succeeded to meet the needs of the customers.

We made a movie to visualize that the users can easily find their ideal home from multiple choices. The unique ideas that the house models are on the store shelves in the supermarket, and the people of all ages are casually choosing which house would be the best for them, had quite a lot of impact and received good reactions from the client. We succeeded to realize MY HOME MARKET’s unprecedented brand communication by putting their strong point and vision into visual expression.